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On the third quarter 2025 earnings call, Victoria's Secret and Company reported outstanding financial results, significantly exceeding expectations and raising its full-year guidance. The company achieved standout sales gains of 9%, driven by strengths across its brand portfolio, which includes Victoria's Secret, Pink, and Beauty. International sales surged over 30%, particularly in China, showcasing the brand's global growth appeal. Key strategic initiatives bolstered these results, with the Victoria's Secret Fashion Show playing a crucial role in elevating brand engagement and contributing to a 1% market share gain in the U.S. intimates market. The CEO, Hilary Super, highlighted the success of new product launches such as the Wear Everywhere Bra and strategic brand enhancements aimed at optimizing customer experience and product innovation. In response to the positive quarterly performance and ongoing momentum from strategic branding events, the CFO, Scott Sakello, announced revised projections for the fiscal year. The company now predicts higher net sales and operating income, anticipating sustained growth through effective cost management and a sharpened marketing strategy focused on driving brand heat and attracting new customers. Analysts responded to the company's initiatives with positive remarks, reflecting high confidence in its strategic direction and market positioning.
Victoria's Secret outperformed guidance with standout Q3 results, advancing its strategic initiatives and gaining U.S. intimates market share.
The intimates business returned to growth, with mid-single-digit increase, resulting in over 1% share gain in the U.S. market.
International segment showed robust double-digit growth, especially in China, affirming brand's global appeal as a growth engine.
Victoria's Secret raised its annual outlook following Q3 success, positioning for strong holiday sales with elevated merchandise and marketing.
The Wear Everywhere Bra sold out post-fashion show, highlighting successful product and brand revival strategies.
Victoria's Secret grew its market share in U.S. intimate apparel by over 1%, driven by expanded assortments and strategic marketing.
Net Sales
$1.47 billion
+9% YoY
Adjusted Gross Margin
36.5%
+170 basis points YoY
Earnings Growth
+45%
Comparable Sales Growth
+8%
exceeding guidance